Borderlands 2: "Girlfriend mode"

On this edition of in patronizing video games news:

As reported below, the Mechromancer skill tree that helps video game newcomers is formally called Best Friends Forever. But Borderlands 2 lead designer John Hemingway referred to it numerous times as “girlfriend mode”.

A character designed for people who don’t play a lot of video games is good–even really good. The way Gearbox is talking about it isn’t. Diction is important.